
Japan Railway Journal (2015) : 9x3
Choshi Electric Railway: Turning Creative Ideas into Profit
28 Min.
Overview
Many railway companies have suffered during the pandemic, but the Choshi Electric Railway in Chiba Prefecture made a profit for the first time in six years in 2021. This is because 80% of their sales come from non-train operations, such as selling rice crackers, track ballasts, train sounds, auctioning station names and even producing a movie. Take a look at the unique ideas implemented by the company's president to keep the company on track.
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9 - 2Ichibata Electric Railway: Working Hand in Hand with the Region February 09, 2023
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9 - 3Choshi Electric Railway: Turning Creative Ideas into Profit March 23, 2023
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9 - 8
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