Document 72 Hours (2013) : 8x3

A liquor store in Ginza, Tokyo, boasts a selection of over 3,000 types of mainly wine and whiskey from around the world, including a bottle that costs over 18,000 US dollars. Their tastings attract many drink lovers: customers can choose from over 1,000 bottles, with each sample glass costing just a few dollars. There, we meet a man who has a collection of over 100 types of whiskey at home and a proprietress of a bar who has survived 40 years of fierce competition. A Chinese company president-cum-sake sommelier who exports sake shares a nugget of wisdom: if you like it, it's a good drink, regardless of the price. For 3 days, we asked liquor store customers about their drink of choice.